Dealership management software for South Africa
DealershipCore — dealership management software

The All-In-One Dealership Platform
for Modern South African Vehicle Retailers

Connect stock, customers, leads, deals, tasks, documents and reporting in one dealership operating platform built for South African vehicle retailers.

One Connected Dealership Platform

Vehicle Stock, Acquisition & Appraisal Workflows

Integrated dealership systems Products

Connected Dealership Workflows

CRM, Deals, Inventory & Daily Control

Lead Ownership, Follow-Up & Deal Progress

Appraisals, Trade-Ins & Vehicle Costing

Deal Documents, Tasks & Delivery Readiness

Onboarding, Support & Team Adoption

Role-based onboarding and practical team training

A clear support route for your dealership team

Configurable workflows for single-site and multi-branch dealers

ONE

Connected Operating View

LIVE

Stock, Leads & Deals in Context

SA

Built for South African Dealerships

Built for dealerships selling every make

Dealer Guides & Resources

  • Dealer Guide

    Multi-Branch Deal Sharing for Growing Dealer Groups

  • Dealer Guide

    The Modern Dealership Playbook: Driving Gross Profit Across Sales & Service

  • Practical Guide

    Independent Auto Groups: Scaling Inventory Across Branches

  • Practical Guide

    Getting the Most Out of Your Digital Deal Jacket

  • Practical Guide

    The Current State of Digital Retailing in South Africa

  • Practical Guide

    WhatsApp CRM: Turning Conversations Into Sales

  • Practical Guide

    Reducing Ageing Stock: A Practical Framework

  • Practical Guide

    F&I Best Practices for Higher Approval Rates

  • Practical Guide

    POPIA & Customer Data: A Practical Dealership Guide

  • Practical Guide

    Powersports & RV Dealers: Managing Seasonal Demand

Built for Every Kind of Dealership
You Run

Independent Dealers. Franchise Rooftops. Multi-Branch Groups.

Whether you run a single independent lot or a multi-branch dealer group, DealershipCore connects your inventory, leads, deals and accounts
into one platform built around how South African dealerships actually operate.

Franchise Dealers

Franchise Dealers

Manage new and pre-owned inventory, F&I and customer data for single-brand and multi-franchise dealerships from one connected platform.

Independent Dealer Groups

Independent Dealer Groups

Run acquisitions, reconditioning and multi-branch stock control for independent dealer groups scaling across regions.

Commercial & Heavy Duty Truck Dealers

Commercial & Heavy Duty Truck Dealers

Handle fleet-scale inventory, commercial financing and service scheduling built for heavy-duty and commercial vehicle operations.

Powersports & RV Dealers

Powersports & RV Dealers

Manage seasonal stock, unit-specific specifications and service bookings for motorcycle, powersports and RV dealerships.

Unified Workflows Across Every
Dealership Department

DealershipCore unifies inventory merchandising, omnichannel CRM, desking, F&I compliance, service bays, and real-time accounting into a single, high-performance cloud platform.

Live DealershipCore vehicle inventory dashboard

Inventory Management

Track every vehicle from acquisition to delivery, with real-time stock levels, photos and pricing always up to date.

Live DealershipCore customer inbox dashboard

Omnichannel CRM & Leads

Every enquiry — WhatsApp, web, call or walk-in — lands in one shared inbox with ownership, reminders and response-time tracking built in.

Desking & F&I

Build deals, run finance calculations and get documents signed without leaving the platform, with a full audit trail on every deal.

Parts & Service Billing

Job cards, parts stock and labour billing connected to every vehicle and customer record, from booking to invoice.

Live DealershipCore dealership reports dashboard

Accounting & Financials

Gross profit, floorplan exposure and reconciled accounts, always current — no more end-of-month surprises.

Live DealershipCore social planner dashboard

Digital Retailing

Your inventory, synced live to your website, with online deal builders and self-service trade-in valuations.

Live DealershipCore team access dashboard

Multi-Rooftop Analytics

One management grid for every branch — stock, leads, deals and reporting, consolidated across your whole group.

Live DealershipCore vehicle inventory dashboard

Inventory Management

Track every vehicle from acquisition to delivery, with real-time stock levels, photos and pricing always up to date.

Live DealershipCore customer inbox dashboard

Omnichannel CRM & Leads

Every enquiry — WhatsApp, web, call or walk-in — lands in one shared inbox with ownership, reminders and response-time tracking built in.

Desking & F&I

Build deals, run finance calculations and get documents signed without leaving the platform, with a full audit trail on every deal.

Parts & Service Billing

Job cards, parts stock and labour billing connected to every vehicle and customer record, from booking to invoice.

Live DealershipCore dealership reports dashboard

Accounting & Financials

Gross profit, floorplan exposure and reconciled accounts, always current — no more end-of-month surprises.

Live DealershipCore social planner dashboard

Digital Retailing

Your inventory, synced live to your website, with online deal builders and self-service trade-in valuations.

Live DealershipCore team access dashboard

Multi-Rooftop Analytics

One management grid for every branch — stock, leads, deals and reporting, consolidated across your whole group.

One Connected Dealership Operating System

DealershipCore connects every part of your dealership — inventory, leads, desking, service and accounting — into one live platform, so nothing gets tracked twice and nothing falls through the cracks. DealershipCore's AI is embedded natively across the platform, making follow-ups faster, pricing sharper, and day-to-day operations more proactive across every branch.

Omnichannel Lead CaptureWhatsApp, web, phone, walk-in— one shared inbox.Digital Deal JacketDeal paperwork in one place.Automated Follow-UpEvery lead gets a next action and an owner.OWNEDlead ownershipNEXTnext actionsVISIBLEremindersMarket IntelligencePricing context and vehiclecosts beside the stock record.Lead OwnershipEvery enquiry has an owner,a source and a next action.OWNERon every leadSOURCEalways recordedSTAGEalways trackedAI Listing AssistantDraft descriptions and enhancephotos, then review them.Stock Ageing AlertsSpot slow-moving stock early,then reprice or move it.Vehicle RecordsOne record for every vehicle.Trade-In AppraisalCapture condition, value and offer,then add it to stock.Vehicle HistoryCosts, documents and deal history.Appraisals& Trade-insCustomerRecordsBranchGroupsSocial PlannerDealDocumentsLeadPipelineReports& TeamFinanceProvidersPricing& CostsUnifiedInboxVehicleStockCorePlatformDealershipCorePLATFORMCLOUDMULTI-BRANCHANY DEVICE

Omnichannel Lead Capture

Website enquiries and connected messaging channels land in one shared inbox, each with an owner.

Digital Deal Jacket

common dealership documents

Keep the ID, proof of address, finance forms and deal paperwork together with the customer and vehicle.

PDF
DOC
JPG
XLS

Automated Follow-Up

Tasks and reminders

Nothing slips through the cracks. Every lead gets a next action, a reminder and an owner.

OWNEDlead ownership
NEXTclear next actions
VISIBLEfollow-up status

Market Intelligence

Keep pricing context, vehicle costs and market observations alongside the stock record.

DealershipCore PLATFORM CLOUD • MULTI-BRANCH • ANY DEVICE Core PlatformVehicle StockUnifiedInboxDealDocumentsPricing& CostsFinanceProvidersLeadPipelineCustomerRecordsSocialPlannerBranchGroupsAppraisals& Trade-insReports& Team

Lead Ownership

Never lose a hot lead

Assign every enquiry to the right consultant and see its source, stage and next action.

OWNERon every lead
SOURCEalways recorded
STAGEalways tracked

AI Listing Assistant

Draft vehicle descriptions and enhance photos with AI, then review them before anything is published.

Stock Ageing Alerts

Spot slow-moving vehicles early so you can reprice, promote or move them.

Vehicle Records

One record per vehicle with specifications, costs, documents and history.

Explore the Platform

CUSTOMER
DEALERSHIPCORE ARCHITECTURE
DEALERSHIP
System Architecture
How the DealershipCore Platform Connects Your Dealership
From customer channels to the deal desk, enquiries, customers, vehicles, deals and management reporting share one connected dealership record, with approvals and an audit trail around every deal.
Website
Vehicle Listings
Marketplaces
WhatsApp
Facebook & Instagram
Walk-ins & Referrals
Social Planner
Marketing Campaigns
01
Customer Channels
Unified Inbox
Leads
Sales Pipeline
Customer Records
Follow-up Tasks
02
CRM & Sales
Appraisals & Trade-ins
Vehicle Stock
AI Photographer
Pricing & Costs
03
Vehicle & Stock
Approvals & Handover
Deals
Finance & Documents
Deal Approvals
Payments
Bank F&I Providers
QuickBooks Accounting
04
Deals & Delivery
Audit & Control
Reports
Team Performance
Branches
Staff Roles & Access
POPIA & NCA Audit Trail
Integrations
05
Management & Control
Greyed items connect only where an approved provider integration is configured for your dealership.

DealershipCore Workflow Intelligence

DealershipCore uses AI and automation to surface what needs attention across stock, enquiries, appraisals, deals and day-to-day dealership operations. The goal is simple: less repetitive admin, clearer ownership and better visibility of the next action.

Stock, CRM, appraisals, deal stages, documents, tasks and management exceptions stay connected to the same operating record so teams can move work forward without losing context between systems.

Vehicle Valuation & Acquisition

AI-Assisted Vehicle Valuation & Acquisition

  • Vehicle condition and valuation inputs before approval
  • Pricing, costing and approval context in one workflow
APPRAISAL
Inputs, costs and decision context
CONNECTED
From appraisal to approved stock
Lead Routing & Follow-up

Turn More Enquiries Into Clear Next Actions

  • Route new enquiries to the right owner
  • Track response time, follow-up and next action in one CRM
Shared lead view
across the dealership team
Dealership CRM & Lead Management

Capture and Work Every Buyer Enquiry

  • Capture website, marketplace and direct enquiries
  • Keep vehicle interest and customer history together
  • Give every enquiry an owner and next action
One customer record
for conversations, tasks and deal context
Customer Data Controls

Keep Customer and Deal Data Controlled

  • Help teams keep customer and deal information organised around the right record
  • Keep sensitive customer information within controlled dealership workflows
  • Use document capture where it supports dealership administration
CONTROLLED
Customer and deal records
CONNECTED
Documents and workflow context
Digital Deal Jacket & E-Sign

Move Deals Forward With Clear Stages

  • Keep required deal documents attached to the right customer and vehicle
  • Track ownership, next actions and deal-stage progress
  • Surface missing actions before they delay the deal
  • Keep a visible audit trail of ownership and progress
VISIBLE
Deal stages and outstanding actions
ONBOARDED
Documents, tasks and delivery readiness
Workshop, Parts & Service

Workshop, Parts & Service Workflow

  • Track bookings, job cards and parts & Keep bookings, job cards and parts activity connected
  • See work waiting for attention
  • Keep service history with the customer and vehicle
TRACKED
See work waiting for attention
Transparent
Give managers clearer operational visibility
Trade-In & VIN Appraisal

Know the Vehicle Before You Buy It

  • Capture vehicle details, appraisal inputs and acquisition context
  • Keep purchase, recon and stock-readiness decisions connected
  • Build a clearer path from appraisal to approved stock
VIN
Vehicle identity and appraisal context
COST
Acquisition and preparation visibility
  • Vehicle Valuation & Acquisition

    AI-Assisted Vehicle Valuation & Acquisition

    • Vehicle condition and valuation inputs before approval
    • Pricing, costing and approval context in one workflow
    APPRAISAL
    Inputs, costs and decision context
    CONNECTED
    From appraisal to approved stock
  • Lead Routing & Follow-up

    Turn More Enquiries Into Clear Next Actions

    • Route new enquiries to the right owner
    • Track response time, follow-up and next action in one CRM
    Shared lead view
    across the dealership team
  • Dealership CRM & Lead Management

    Capture and Work Every Buyer Enquiry

    • Capture website, marketplace and direct enquiries
    • Keep vehicle interest and customer history together
    • Give every enquiry an owner and next action
    One customer record
    for conversations, tasks and deal context
  • Customer Data Controls

    Keep Customer and Deal Data Controlled

    • Help teams keep customer and deal information organised around the right record
    • Keep sensitive customer information within controlled dealership workflows
    • Use document capture where it supports dealership administration
    CONTROLLED
    Customer and deal records
    CONNECTED
    Documents and workflow context
  • Digital Deal Jacket & E-Sign

    Move Deals Forward With Clear Stages

    • Keep required deal documents attached to the right customer and vehicle
    • Track ownership, next actions and deal-stage progress
    • Surface missing actions before they delay the deal
    • Keep a visible audit trail of ownership and progress
    VISIBLE
    Deal stages and outstanding actions
    ONBOARDED
    Documents, tasks and delivery readiness
  • DealershipCore Technologies Image
    Workshop, Parts & Service

    Workshop, Parts & Service Workflow

    • Track bookings, job cards and parts & Keep bookings, job cards and parts activity connected
    • See work waiting for attention
    • Keep service history with the customer and vehicle
    TRACKED
    See work waiting for attention
    Transparent
    Give managers clearer operational visibility
  • Trade-In & VIN Appraisal

    Know the Vehicle Before You Buy It

    • Capture vehicle details, appraisal inputs and acquisition context
    • Keep purchase, recon and stock-readiness decisions connected
    • Build a clearer path from appraisal to approved stock
    VIN
    Vehicle identity and appraisal context
    COST
    Acquisition and preparation visibility

One Dealership Platform. Fewer Disconnected Workflows.

Core dealership workflows are designed to work from the same connected operating platform.

Configure the platform around the modules and workflows your dealership needs.

Everything Your Dealership Runs On, in One Platform

Stock, enquiries, appraisals, deals, social posting and reporting work from one connected record, so your team learns one system instead of six.

Dealership stock management

Every vehicle from appraisal to sale, with costs, photos, status and days in stock in one record.

Stock · Costs · Ageing

All-in-one inbox

Website enquiries and connected messaging channels land in one team inbox, each with an owner.

Inbox · Ownership

Scheduled social poster

Plan vehicle posts on one calendar and publish them through your connected Facebook and Instagram pages.

Calendar · Scheduling

Leads and sales pipeline

Give every enquiry a stage, a salesperson and a next action so nothing goes cold.

Leads · Follow-ups

Appraisals and trade-ins

Capture condition and value, approve the buy, then turn the vehicle into stock without re-typing.

Appraise · Approve · Stock

Deals, finance and documents

Structure the deal, track finance and approvals, and keep every document with the customer and vehicle.

Deal desk · Documents

Customer records

One history per customer: enquiries, vehicles, deals and consent, ready when they call back.

History · Consent

Reports and team performance

See stock ageing, lead response and team activity as it happens instead of waiting for month-end.

Reports · Visibility

DealershipCore Workflows Connected Across the Dealership

WORKFLOW

Stock & Acquisition connects appraisal, vehicle costing, approval, preparation and stock readiness in one workflow.

WHAT IT CONNECTS

The workflow gives buyers and stock managers one shared record for acquisition decisions, costs, status and next actions. DealershipCore keeps the acquisition record connected to the vehicle as it moves into preparation and active stock.

WORKFLOW

Lead & CRM Workflow brings website, marketplace and direct enquiries into one customer record with ownership, follow-up and next actions.

WHAT IT CONNECTS

The CRM workflow helps the team respond consistently, keep conversation history visible and move qualified enquiries into the sales pipeline.

DEALERSHIPCORE AREA:

WORKFLOW

Deal Desk & Documents keeps deal stages, required documents, ownership and delivery readiness connected in one dealership workflow.

WHAT IT CONNECTS

When deal information is split across inboxes, folders and spreadsheets, teams lose visibility. DealershipCore keeps the record, next action and supporting documents together.

WORKFLOW

Workshop & Parts connects service bookings, job-card progress, parts activity, customer updates and vehicle history in one operating view.

WHAT IT CONNECTS

The workflow gives service teams clearer ownership of work in progress and helps managers see delays before they affect the customer.

WORKFLOW

Management Reporting brings stock, lead, deal and task exceptions into one view for dealer principals and managers.

WHAT IT CONNECTS

Instead of waiting for month-end reports, managers can review operational exceptions and follow-up requirements while there is still time to act.

DEALERSHIPCORE AREA:

Dealer Resources: Practical Guides for Modern Vehicle Retail

Three dealership managers reviewing stock and margin reports together in the showroom

South African Auto Retail Trends: Stock, Margin & Digital Retailing

What South African dealerships should watch across stock ageing, margins, lead response and digital retail.

A dealership team reviewing one connected platform on a laptop in the showroom

Dealership Tech Stack Efficiency: Consolidating Vendors into One Platform

A practical look at reducing software sprawl and improving dealership operating visibility.

A dealership manager and a technician reviewing a job on a tablet in the workshop

Workshop & Parts Operations Guide

A practical guide to workshop throughput, parts visibility, customer communication and work-in-progress control.

Monthly plans

Start with the control you need now.

Core starts with the operating essentials at R4,799/month, Master expands into the fuller dealership stack at R7,499/month, and Group starts from R12,999/month for multi-branch operations.

Independent and growing single-site dealerships

Core

A complete dealership operating foundation for stock, CRM, leads, tasks, appraisals, documents and daily control.

R4,799/ month excl. VAT

1 dealership / 1 branch

  • Command Centre and dealer CRM
  • Vehicle stock and appraisals
  • Leads, pipeline and Customer 360
  • Tasks, appointments and documents
  • Basic deal desk and reports
Discuss Core

Dealer groups and multi-site operations

Group

Centralise branch control, stock visibility, reporting, permissions and higher-volume workflows across the group.

From R12,999/ month excl. VAT

Multi-branch scope

  • Everything in Master
  • Multi-branch management
  • Group and regional permissions
  • Cross-branch stock visibility
  • Consolidated reporting and API scoping
Discuss Group

Large or complex automotive organisations

Enterprise

A tailored implementation for complex groups, specialist integrations, governance and service requirements.

Custom

Custom implementation scope

  • Custom architecture and migration
  • Advanced integration scoping
  • Governance and SLA options
  • Dedicated onboarding plan
  • Custom reporting and support
Discuss Enterprise

Prices exclude VAT. Provider-dependent services—including WhatsApp messaging, marketplace feeds, vehicle data, payments and finance integrations—are only included when confirmed in writing; provider fees may apply separately.

Plan comparison

Compare the operating depth in each plan.

Migration scope depends on source-data quality and volume.

DealershipCore plan comparison
CapabilityCoreMasterGroupEnterprise
Dealerships / branches1 / 11 / 1Multi-branchCustom
Standard usersUp to 10Up to ~25Scoped by groupScoped
Command CentreIncludedAdvancedGroup-wideCustom
Inventory & vehicle profilesIncludedIncludedGroup-wideCustom
Customer 360 & dealership CRMIncludedAdvancedGroup-wideCustom
Leads, pipeline & follow-upIncludedAdvancedAdvancedCustom
Tasks & appointmentsIncludedIncludedIncludedCustom
Appraisals & trade-insIncludedAdvancedAdvancedCustom
Deal deskBasicAdvancedAdvancedCustom
DocumentsIncludedAdvancedAdvancedCustom
Reports & insightsBasicAdvancedConsolidatedCustom
Workshop & parts—IncludedIncludedScoped
Unified communications*—Included / scopedIncluded / scopedScoped
AutomationsBasicAdvancedAdvanced group rulesCustom
AI / Intelligence allowance*—Included allowanceHigher allowanceScoped
Master dealership website*Add-onAvailableAvailableCustom
API & integrations*ScopedAdvanced scopeIncluded scopeCustom
Priority onboarding / SLAStandardPriorityPriorityCustom

Frequently Asked Questions About DealershipCore

DealershipCore is a dealership management system (DMS) with built-in customer relationship management (CRM) for vehicle dealerships. It connects vehicle stock, customer enquiries, follow-up, appraisals, deals, documents, tasks and reporting in one operating platform.

DealershipCore helps dealerships see where stock, leads and deals need attention. Clearer stock ageing, lead ownership, follow-up and deal visibility can help teams reduce missed opportunities and make faster operating decisions without promising a guaranteed financial outcome.

Inventory, customer records and deal activity share the same dealership workflow so vehicles, enquiries, customers, appraisals and deals stay connected. Accounting connectivity depends on the modules and approved integrations configured for the dealership during onboarding.

Yes. Branch teams can work within their own roles and operating views while group management receives consolidated visibility across stock, leads, deals, users and reporting according to configured permissions.

Yes. DealershipCore is designed as a cloud-based dealership platform so authorised staff can work from the same operational record across supported devices and locations.

DealershipCore supports single-site and multi-branch dealerships with role-aware access, branch ownership, shared stock visibility and group-level reporting.

DealershipCore is designed for independent dealerships, used-car dealerships, new-car dealerships, dealer groups, commercial vehicle operations and other automotive retail businesses.

DealershipCore supports a growing set of integrations and connected workflows. Available connections depend on the dealership’s existing providers and requirements, so integration scope is confirmed during onboarding rather than claiming unsupported certified OEM interfaces.

Ready for a Clearer View of Your Dealership?

Our team is ready to show you how the DealershipCore Platform

prevents discrepancies from affecting gross margins you depend on.